Start with fixed costs, variable-cost rate and your target profit. MPPM works backwards to the required revenue, then adds margin and growth planning where your plan allows it.
Enter costs and the profit target. Free gives the standard revenue requirement; Pro adds margin and growth planning.
Fixed costs, variable cost rate and target profit are enough to work backwards to required revenue.
Start with the result. Open the details only when you need them.
Enter your numbers and calculate to see the result.
MPPM will explain what the result means and what to check next.
Work backwards from the outcome you want.
MPPM Professional Services can help connect target revenue with pricing, contribution margin, sales capacity, marketing investment and commercial assumptions.
Free gives you the standard answer. Pro helps you plan targets, compare scenarios, organise recurring work and create decision-ready outputs.
Compare current, conservative and growth cases before committing to a change.
Test the same assumptions across multiple scenarios and see how the result moves.
Turn the calculation into a clear next-step recommendation.
MPPM connects the result and supporting metrics into one practical decision summary.
Start from the outcome you want, not only the result you have.
Work backwards from a target to the performance, volume or budget required.
Move from calculator result to something you can actually share.
Create structured outputs for managers, clients and recurring reviews.
Reuse important assumptions across connected decisions.
Connect this result with the other calculators in the MPPM workflow.
See how the decision changes over time.
Keep previous calculations, revisit assumptions and compare performance without deleting old work.
Work backwards from profit, then check whether the required contribution margin, growth rate and operating capacity are realistic.
Variable-cost rate determines how much of every revenue unit is available for fixed costs and profit.
The business must generate enough contribution to cover both the fixed-cost base and the desired profit.
The gap tells you how much growth, pricing, volume or margin improvement is still required.
A calculated revenue target is the sales level required for the entered cost structure and profit objective. It is not a forecast unless the demand and capacity needed to achieve it are also realistic.
Use connected calculators when the next question depends on another part of the economics.
Add fixed costs and target profit, then divide by contribution margin. Contribution margin is one minus the variable-cost rate.
Because not every unit of revenue is available to cover fixed costs and profit. The variable-cost rate determines how much contribution revenue creates.
No. It is an economic requirement based on the inputs. A forecast should also consider market demand, capacity, seasonality, pipeline and execution.
The revenue gap becomes zero or negative, indicating the entered economics already support the target profit at the current revenue level.
Yes. Revenue Target is part of the connected calculator family and can later feed required acquisition, ROAS and media-budget planning.
