Work backwards from unit cost to a selling price that delivers your chosen gross margin. Include expected fees and discounts before publishing a price.
Calculate your standard target price freely; additional target planning is available for Pro.
Cost and target gross margin are required. Optional costs help reflect realistic unit economics.
Start with the result. Open the details only when you need them.
Enter your numbers and calculate to see the result.
MPPM will explain what the result means and what to check next.
Work backwards from the outcome you want.
MPPM can help build pricing, margin and channel-fee scenarios for products and services.
Free gives you the standard answer. Pro helps you plan targets, compare scenarios, organise recurring work and create decision-ready outputs.
Compare current, conservative and growth cases before committing to a change.
Test the same assumptions across multiple scenarios and see how the result moves.
Turn the calculation into a clear next-step recommendation.
MPPM connects the result and supporting metrics into one practical decision summary.
Start from the outcome you want, not only the result you have.
Work backwards from a target to the performance, volume or budget required.
Move from calculator result to something you can actually share.
Create structured outputs for managers, clients and recurring reviews.
Reuse important assumptions across connected decisions.
Connect this result with the other calculators in the MPPM workflow.
See how the decision changes over time.
Keep previous calculations, revisit assumptions and compare performance without deleting old work.
Work from unit cost to the actual price received after discounts and platform fees, then check whether that price is acceptable to buyers.
Include direct product and fulfillment costs that scale with each sale.
Gross margin is a percentage of realized revenue, not a markup on cost.
Fees and discounts reduce proceeds, so a higher list price may be required.
The price must leave the chosen margin after direct costs and any modeled selling fees. If you plan a discount, the listed price must be adjusted to reach that realized selling price.
Use connected calculators when the next question depends on another part of the economics.
Margin divides profit by selling price, while markup divides profit by cost.
No. Prices and costs should use a consistent tax-exclusive basis. Jurisdiction-specific tax is not modeled here.
A planned discount requires a higher list price to maintain the realized target price.
Not necessarily. Validate willingness to pay, competitive alternatives and demand.
