Measure what share of visitors or clicks complete your target action, then connect conversion rate to optional traffic and acquisition economics.
Enter your numbers for a complete standard result. Sign in only when you want to save work.
Fill in the required fields. Optional values add context.
Start with the result. Open the details only when you need them.
Enter your numbers and calculate to see the result.
MPPM will explain what the result means and what to check next.
Work backwards from the outcome you want.
MPPM can help connect cost, traffic and conversion economics into a practical marketing decision.
Free gives you the standard answer. Pro helps you plan targets, compare scenarios, organise recurring work and create decision-ready outputs.
Compare current, conservative and growth cases before committing to a change.
Test the same assumptions across multiple scenarios and see how the result moves.
Turn the calculation into a clear next-step recommendation.
MPPM connects the result and supporting metrics into one practical decision summary.
Start from the outcome you want, not only the result you have.
Work backwards from a target to the performance, volume or budget required.
Move from calculator result to something you can actually share.
Create structured outputs for managers, clients and recurring reviews.
Reuse important assumptions across connected decisions.
Connect this result with the other calculators in the MPPM workflow.
See how the decision changes over time.
Keep previous calculations, revisit assumptions and compare performance without deleting old work.
Interpret it with your offer, intent, traffic source and measurement definitions.
Pick a clear success action such as purchase, lead submission or signup.
Measure the visitors, clicks or leads eligible to convert.
Divide conversions by eligible entrants and multiply by 100.
Conversion rate is the share of eligible entrants who complete a desired action. Results only compare fairly when the conversion event and denominator definitions are the same.
Use connected calculators when the next question depends on another part of the economics.
Your defined target action, such as a purchase, completed lead or signup.
In some analytics models repeat conversions per user can exceed 100%. This simple calculator expects one conversion per entrant, so it rejects such values.
Analytics tools may use users, sessions, clicks or events as different denominators.
No. Average revenue, margins and acquisition costs still matter.
