Start with budget and funnel assumptions. MPPM converts CPM, CTR, conversion rate and order value into impressions, clicks, conversions, CPA, revenue and projected ROAS.
Enter budget and funnel assumptions. Free gives the standard plan; Pro adds target and profitability planning.
CPM, CTR and conversion rate translate budget into projected delivery and outcomes.
Start with the result. Open the details only when you need them.
Enter your numbers and calculate to see the result.
MPPM will explain what the result means and what to check next.
Work backwards from the outcome you want.
MPPM Professional Services can help structure channel mix, budgets, audience assumptions, KPI targets and measurement logic around the business objective.
Free gives you the standard answer. Pro helps you plan targets, compare scenarios, organise recurring work and create decision-ready outputs.
Compare current, conservative and growth cases before committing to a change.
Test the same assumptions across multiple scenarios and see how the result moves.
Turn the calculation into a clear next-step recommendation.
MPPM connects the result and supporting metrics into one practical decision summary.
Start from the outcome you want, not only the result you have.
Work backwards from a target to the performance, volume or budget required.
Move from calculator result to something you can actually share.
Create structured outputs for managers, clients and recurring reviews.
Reuse important assumptions across connected decisions.
Connect this result with the other calculators in the MPPM workflow.
See how the decision changes over time.
Keep previous calculations, revisit assumptions and compare performance without deleting old work.
Each stage compounds the previous one, so CPM, CTR, conversion rate and order value should be tested as a connected system rather than judged independently.
Budget and CPM determine how much inventory the plan can approximately buy.
CTR turns impressions into clicks; conversion rate turns clicks into outcomes.
CPA, attributed revenue and ROAS show whether the projected delivery supports the commercial objective.
The output is a planning model built from your assumptions. It is useful for setting expectations and comparing scenarios, but actual platform delivery can differ materially.
Use connected calculators when the next question depends on another part of the economics.
The calculator divides budget by CPM and multiplies by 1,000 to estimate impressions.
Projected impressions are multiplied by CTR to estimate clicks, then clicks are multiplied by conversion rate to estimate conversions.
Real media delivery changes with auctions, audiences, creative quality, optimization, seasonality, placement mix and attribution.
Your own recent, comparable campaign data is usually the strongest starting point. Benchmarks can be useful when no internal history exists, but should be treated as assumptions.
The shared calculator contracts are designed so target revenue, acquisition cost and ROAS assumptions can later flow into one connected project and scenario workflow.
